Step 1: Competitor Analysis

We began by conducting a thorough analysis of the current market landscape, examining 19 offerings from 20 different companies. Our goal was to identify existing competitors and uncover any gaps in the market. Through this analysis, we gained valuable insights into the range of products and services available, as well as areas where competitors were lacking.

Step 2: User Interviews

To gain a deeper understanding of our target audience's needs and preferences, we conducted interviews with 10 pet parents, comprising of a mix of dog and cat owners. These interviews were categorised into three distinct target audiences: pets with health issues, holistic and wellbeing-focused owners, and convenience hunters. Through these interviews, we aimed to uncover what would be most valuable to each group.

Step 3: Identify Themes from Interviews

From our user interviews, several key themes emerged. Firstly, there was a strong desire among pet parents to have the option of subscribing to pet food, eliminating the worry of running out. Secondly, users expressed interest in personalised product recommendations tailored to their pet's specific needs and preferences. Finally, there was a consensus on the importance of having access to qualified health advisors for pet-related concerns before resorting to a vet visit.

Step 4: Prototype

With insights from our research, we began developing a prototype that would address the needs and pain points identified by our users. The prototype allows users to answer a set of questions about their pet, including age, breed, likes/dislikes, and health concerns. This information is then used to generate personalised product recommendations, ensuring that each pet receives tailored care.