Helastel
—
2021
Intelastel Brand and Website
SERVICES
Brand Identity, UX Design, UI Design
Products & Deliverables
Branding, Website Design
Helastel, a bespoke software development company needed to develop a brand and website for their digital product, Intelastel. The challenge was to ensure the product branding felt connected to the parent brand whilst possessing its own distinct identity.
Drawing inspiration from the meaning of Helastel, "Bright Star," the challenge was to weave a narrative around stars and planets to create a compelling brand story and visual identity for Intelastel.
Guided by the celestial theme, my approach began with the creation of a graphic ident inspired by the positions of planets on a specific date, forming a unique shape reminiscent of constellations. This iconic symbol served as the face of Intelastel, offering versatility and recognition in brand representation. Building upon this foundation, I expanded the brand identity to encompass a cohesive visual language and messaging strategy. The website design aimed to reflect the brand's inspiration while providing a seamless user experience and intuitive navigation.
Conclusion
The brand identity resonates with the ethos of Helastel while establishing Intelastel as a distinctive entity in its own right. Although the project is currently on hold, the brand and website stand ready to be reinstated when the time is right.
