BookingLive
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2021
From MVP to Premium Experience
BookingLive UI Design
The brief was to enhance Bookinglive’s MVP by refining the user experience and elevating the visual design to drive customer retention. The goal is to create an intuitive, engaging journey that encourages users to upgrade to premium subscriptions. Focus on usability, aesthetics, and strategic UX improvements to maximize conversions.
This project involved strategic problem solving to enhance usability based on customer feedback and stakeholder objectives while also giving the app a premium, modern aesthetic. By leveraging UX best practices and contemporary design trends, I developed innovative solutions to elevate the overall experience and drive engagement.
Conclusion
Whilst the app is still in development, the usability studies showed a much better understanding of how to use the product.
