The goal was to establish a house style that would captivate readers through thoughtful illustration, typography, and layout, while ensuring consistency and appeal across different target client sectors, ranging from FMCG to medical.

As the sole designer tasked with bringing "Focus" magazine to life, my approach was multifaceted. I began by collaborating closely with the authors of the articles to understand their content and perspectives, ensuring their words were effectively translated into engaging visual narratives. Each issue was designed to maintain a consistent look and feel, while also adapting to the specific focus of the sector being covered. Through a balance of creativity and strategic design, I aimed to captivate the audience and reinforce Kinneir Dufort's position as a thought leader in innovation and design.