Kinneir Dufort
—
2017
A coffee table book to drive recruitment in Bristol
SERVICES
Photography, layout, typography, illustration
Products & Deliverables
Printed coffee table book
Create a coffee table book that would not only celebrate the vibrant city of Bristol but also serve as a powerful recruitment tool to attract talent to the South West.
My approach began with extensive photography and documentation of key Bristol locations, capturing the city's essence and diversity. To infuse the book with character and charm, I experimented with hand-drawn typography and illustrations, adding a personalised touch to each page. Coupled with written content detailing the city's rich history, landmarks, and cultural highlights, the Bristol book became an informative and visually appealing resource. Designed to be both engaging and informative, the book served as a valuable tool for both newcomers and existing residents.
Conclusion
The book became a well-loved resource within the team. Its engaging content and visuals made it an effective tool for sharing the city's story and attracting talent to the South West. The book's success extended beyond internal use, as it was frequently shared in interviews with potential new employees to showcase the city and encourage relocation.
