DEEP
—
2024
Concept Design for Advanced Manufacturing
SERVICES
Brand Strategy, Logo Design, Brand Identity Design
DEEP required a sub-brand for their new Advanced Manufacturing offering, "Allforge," that would embody innovation while integrating within DEEP's brand architecture. To meet this objective, we focused on evoking a sense of innovation, precision, and forward-thinking technology. The resulting brand seamlessly aligns with DEEP's core identity, while distinctly showcasing the cutting-edge capabilities and specialised services within Advanced Manufacturing.
Method
The evolution of this logo began by using one of DEEP’s letter shapes to create the simple and universally recognised “+” symbol both related back to “Additive [Manufacturing]” and indicating added value. Duplicating the + shape and rotating 45° creates a shape associated with a laser beam. Whilst relevant, we needed an additional element to make the logo unique to Allforge and thus a further star/laser shape was added to highlight our gold standard approach to Advanced Manufacturing
Conclusion
The visual language of DEEP Innovate features sleek, modern aesthetics with a monochrome color palette that signifies technological excellence and reliability. From logo design to marketing collateral, every element was developed to resonate with industry professionals and convey a sense of trust and expertise. The result is a cohesive, impactful sub-brand that elevates DEEP's presence in the Advanced Manufacturing sector, setting a new standard for excellence and innovation.
